There are the total of varieties including Fruit & Nut and Whole Nut. The 'Fruit' kind (while forgoing the nuts) was available for a short period however was discontinued. Inside 2003 Cadbury's made Dairy Milk into the and so-alleged superbrand, bringing a total of different products under a Dairy Milk umbrella stigmatisation. E.g. Wispa bars were phased out and replaced by "Dairy Milk with bubbles". As of 2004, there are ten varieties of Dairy Milk produced in the UK.

Advertising
Dairy Milk has universally tried to keep the hard association sustaining milk, with catchword like "a glass and a half of full cream milk in every half pound" and advertisements that feature a glass of milk pouring out and forming a bar.

Around 2004, Cadbury's started the series of television advertisements in the United Kingdom and Ireland featuring a individual & an brute representing a individual's happiness debating whether to eat one of the range of blocks including Dairy Milk.

Cadbury's original Dairy milk bar is this year (2005) celebrating its Centesimal birthday, being foremost sold within 1905.